Groove Garden

Retro Spring Sounds for JC Penney

pman — Wed, 09 May 2012 21:04:42 +0000

Have you caught JC Penney’s new May spot yet? It’s adorbs! Featuring “On The First Warm Day” by Rosemary Clooney, found and licensed by Groove Garden!

And while I’m at it, JCP’s April spot with “Sunshine, Lollipops & Rainbows” by Leslie Gore, which we licensed.

Tweedly deedly dee…

pman — Tue, 20 Mar 2012 19:41:35 +0000

PEEP the new March spot for JCP featuring Bobby Day’s “Rockin’ Robbin.”
Tweet, tweet, re-tweet!

Talking Headcage

pman — Thu, 16 Feb 2012 19:31:58 +0000

“Headcage” by Matthew Dear

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Really digging “Headcage” right now, the title track from Matthew Dear’s newest EP on Ghostly. Can’t help but draw connections between it and the 1980 Brian Eno produced Talking Heads album “Remain in Light.”

“Houses In Motion” by Talking Heads

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But instead of being redundant or reductive*, I’d say “Headcage” is definitely a 2-step in the right direction, going for the nu-funk jugular.

Not a bad video either.

*Thank you Madonna

JCP heats up 2012

pman — Wed, 08 Feb 2012 19:24:20 +0000

JC Penney is getting a lot of great attention for its new brand look, brand strategy and ADORABLE new spot! Groove Garden found and licensed “I’ve Got My Love to Keep Me Warm” by Billie Holiday! Hooray!

Our Services

pman — Wed, 16 Nov 2011 18:40:38 +0000

Music Supervision, Negotiation & Licensing

Advertising Campaigns (TV, Radio, Internet, Multimedia), Film & TV

Groove Garden provides expertise in two services, Music Supervision and Negotiations and Licensing. We charge a competitive flat, predetermined fee for each service.

Music Supervision: Working with your creative direction, budget and timeline, we handcraft playlists of music for your project. As a completely independent company, we can work with anyone to find you the perfect track (or create one, or remix… we think outside the box!) We pride ourselves on our eclectic tastes and extensive contacts throughout the music world. Our expertise is in finding different and effective musical ways to convey a message, essence or mood.

Licensing: Whether you’re pursuing an unreleased song from a French band, a huge pop song currently all over the radio, or a selection of composers to create something original, our treasured and ever-expanding relationships within the industry secure you the best negotiations and easy licensing.

We’ll get you all the legal documents to secure your use and follow up on paperwork until all t’s are crossed and i’s are dotted.

Intellectual Property Research, Negotiation & Licensing

We can locate video footage, images, sound bytes, etc, available for licensing, including pricing information. We will track down the owners of the Intellectual Property and negotiate prices & availability on your behalf.

Talent Research, Negotiation & Licensing

For advertising campaigns, public appearances, and / or brand partnerships, we provide detailed lists of talent / celebs just right for your project, including pricing information. With our management and agency contacts, we negotiate prices & availability on your behalf.

Feast your ears… and eyes!

pman — Tue, 04 Oct 2011 18:23:29 +0000

Thought we should catch you up on the last crop… after all, it’s getting to be harvest time again. All these beauties sonically bloomed in the Groove Garden.

Dig the sights and sounds of Target’s Fall Campaigns

pman — Wed, 22 Sep 2010 21:35:24 +0000

Two new spots on air now!

In amazing synchronization news…

pman — Tue, 04 May 2010 01:42:55 +0000

SGINNED (aka Caroline Polachek of Chairlift and Jorge Elbrecht of Violens and Lansing-Dreiden) replaced the music and lyrics for Justin Bieber’s “Never Let You Go” video… and I might have never noticed save for the fact that it thoroughly defied my expectations of what Justin Beiber’s music might sound like (of which I still don’t know).

Pravda’s “The ABC Of LOVE” for Target

pman — Tue, 27 Apr 2010 03:26:29 +0000

Check out this fantastic new spot for Target on air now! It features the music of French electro pop-punkers Pravda. Music supervision, negotiations and licensing by Groove Garden.

Teenagedom, the 90′s and Kurt (Vile)

pman — Mon, 19 Apr 2010 23:06:27 +0000

Kurt Vile is a 29 year-old singer-songwriter from Philadelphia.

“Overnite Religion” by Kurt Vile

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I’m going to throw out some terms here, so prepare yourself. Independently made music without a major label or distributor, also know as “indie music,” was really thriving in the 90′s. Popular among these indie artists from the 90′s was a low fidelity recording style, also known as “lo-fi,” which implemented rudimentary recording devices and production techniques in order to immediately create music. The lo-fi movement produced intimate, inventive, and new-but-nostalgic sounds from basements and bedrooms across the US and beyond.

“Breathin Out” by Kurt Vile

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As Kurt and I are of similar age, I imagine he probably experienced all this great lo-fi indie music first hand in his formative high school years. I can hear influences from early Guided by Voices, Dinosaur Jr, and even Beck’s K Records folk moment One Foot In The Grave. Like the works of the aforementioned artists, Kurt Vile has a talent for wandering melodies, lots of mood, and a sound that is extremely intimate. Intimate, like you’re in a reverb-y jail cell on your 20th year with your cell-mate.

“(I Wanna Be A) Dumbcharger” by Guided By Voices

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You can hear all the classic rock that informed indie rock here, but Vile especially recalls the less flashy lead guitar men, like Neil Young and Tom Petty. In those mid 90′s high school years, while listening to lo-fi independent greats, I bet Kurt was (as I was), cramming to catch up on about 30 years of classic rock. It was all happening at the same time for some of my peers. Those grungy high school daze, it’s exactly what I’m reminded of when I hear Kurt Vile’s music. Could he be the guitar and song man of my generation?

O, which Kurt were you thinking about? This guy or this guy?